KP Collections
Scope
Email Design
7 Email Automations/Flows (21 Total Emails)
Email Campaigns (6+ Per Month For 10 Months/77 Total Emails)
I designed email campaigns and email automations for Katy Perry Collections* that led to a significant increase in revenue, click-through rates, and reach. Katy Perry Collections is a footwear line designed for people seeking bold, glamorous style at affordable prices.
*This work was done professionally for Katy Perry Collections and does not indicate personal affiliation or endorsement of the public figure herself.
The What and Why
I updated KPC’s emails to be cleaner and more elevated, and I designed 7 unique email automations, including the welcome flow and the post purchase flow, that increased the email conversion value by 112%.
In collaboration with a copywriter, I also created email campaign designs that contributed to a 12.3% increase in revenue over the first 3 months I was assigned to their emails. Given a limited amount of photography, I kept designs diverse and engaging through the use of various design layouts and motion.