Wizardline
Scope
Animated Intro
Motion Graphics
Storyboarding
Audio Selection and Editing
Video Editing
Clip Selection and Splicing
Captioning
I created an animated intro and supporting video content for Wizardline Technologies, Inc., a company dedicated to solving the challenges of manual data processing and limited reporting for franchise businesses. This video was played at a conference to officially launch their new software, show early-access testimonials, and highlight key performance stats. I blended clear storytelling with dynamic motion visuals to showcase Wizardline’s innovative software.
Static Assets by Sarah Kelly
The What and Why
Storyboard
Using character and environment artwork created by designer Sarah Kelly, I developed a storyboard to visualize an animated intro for Wizardline Technologies. I translated the static artwork into motion and established general pacing, camera movement, and transitions that showcase the city's transformation from retro to futuristic.
The shift in the cityscape represents how Wizardline has provided their clients with innovative software and services over many years. The storyboard outlines how the animation would progress from character introduction to logo reveal, using parallax effects, dynamic zooms, and color transitions to create a sense of depth and energy.
Banner Art by Sarah Kelly
Typography in Motion
Given only the copy and tasked with the creative direction, I brought the words to life by syncing their motion with the audio track. I used a range of motion transitions, from sliding to fade, to vary the way the content appeared throughout the video, keeping viewers engaged with the key aspects and statistics of the new software.
Full Testimonial Video
Not only did I create an animated intro for Wizardline Technologies for multiple use-cases, but I also produced a full promotional video that highlights their new software, Expiration Wizard, and weaves motion graphics with real testimonial videos. The video opens with the animated intro that sets establishes the brand’s innovative identity, then transitions into animated text that introduces the new software and its purpose.
This is followed by testimonies from Wizardline clients to bring authentic user perspectives, edited to highlight the most impactful quotes. The video showcases measurable results before closing with the same dynamic intro, now reimagined as an outro to bring the story full circle.
