Student Transitions
Scope
Digital and Printed Marketing Collateral
Instagram Feed & Story
Printed Flyers
Resource Documents
Training Materials
Guides for Students and Parents
Illustrated Experiences
Stickers & Coloring Pages
Graphic T-Shirt Design
Murals
I created cohesive marketing materials and merch for programming events, which boosted involvement with the Student Transitions & Engagement at WashU. I also edited and redesigned multipage training materials for student workers and guides for transitioning students and parents.
The What and Why
Through the creation of engaging marketing collateral, I expanded the reach of Student Transitions & Engagement (STAE) and increased student participation at events and programs. The collateral spanned across a wide range of formats, from printed guidebooks to TV ads, and I ensured that each deliverable was optimized for its specific output.
I also created illustrations, like coloring pages and the underpass mural, that enhanced the brand image of both STAE and the university.
